![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/5b2c3880-a39f-49af-a1e2-da49be61f07c_rw_1920.png?h=d6db4b83dcc1192c8bdf357e43551a7b)
This logo was created in a tight turnaround window of a week with quick communication and feedback between myself and the client. Keeping the favicon in mind, the silhouette needed to remain readable in a single colour. Inspiration was drawn from theĀ brackets commonly used in various coding languages as well as shapes like the hexagon--chosen for its appearance in Java iconography, and also as a nod to the honeycomb, a structure built by the hard work and skill of a considerable team (some busy bees).
![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/90d60f9d-e09c-4b9a-b1ec-da195289709c_rw_1920.png?h=b5d0e2ef8e514c449d6e74e2fb9252ed)
The original concept focused on the < > brackets, as turned on its side it resembles a V (for Victoria). However, the client was drawn more to the weight and variety of the brackets, so the V concept was dropped to refine the multi-bracket silhouettes. The colour scheme was also tweaked to move away from blue and purple--commonly used for tech startup logos--toward a teal tone. Ultimately the client's vision is the target, and I make it my job to refine that vision with my skillset and awareness of trends, typography, balanceĀ and legibility.
![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/9af5ba43-d34d-4d5b-b2ce-efa5d437bf31_rw_600.png?h=2287a188d53421493724ba310edb2eab)
![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/d1e4f1f0-b6e5-4c8d-821b-c0dfc3e5a7d0_rw_1920.png?h=f1c678d95de8bcb24a2edf76d879a801)