![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/3b02e664-885a-4c79-a1e0-ff6764c09746_rw_1920.png?h=72a9107d5fdad432d4447430abf5b8ca)
My process for this logo started with the simple prompt of a German Shepherd in profile combined with a Knight chess piece. After sketching out my base ideas, I start with a silhouette test--a single tone (black) version of the logo to ensure the iconography and lettering are clean, balanced, legible, and functional--before proceeding with any texturing, colour or detail. In this case I offered a few different font choices.
![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/021fb085-eed0-4193-9447-906c271bc55c_rw_1920.png?h=75332aba249e171034709f8948d1af58)
Once the silhouette was approved, I proposed a few different colour and texture treatments. I like to offer visually consistent but different treatment options to provide for multiple circumstances of use--in this case decals, web applications, a possible letterhead and signage burned into or printed on wood. A simple icon was also provided to use as a favicon and as a potential stamp for paper bags and dog gear.
![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/107338d5-97f7-4d78-bcac-42af5910d2dc_rw_600.png?h=e04cc3bb5a5ae855440ac4306953394e)
![](https://cdn.myportfolio.com/efcea6fd-fa93-4ac4-9131-b2ff9e90bcf6/7505d102-2fa9-4fee-8d3c-30567aae3bb4_rw_1920.png?h=e944cbf82d4e8f297a8aaf06edae48ce)